Day 1
Battle of The Baristas: Bali Nusra
Student Category dan Hotelier, with Special Guest Barista Zito Correia Goncalves dari Dili, Timor Leste.
AboutITMW 2026
Indonesia Tourism Marketing Week (ITMW) 2026 is the flagship annual event organized by MarkPlus Tourism, bringing together all stakeholders in Indonesia’s tourism ecosystem. The event serves as a strategic forum to formulate marketing direction, strategy, and innovation to strengthen the global competitiveness of national tourism.
It is a meeting point for the central government, regional governments, destination managers, hospitality and travel industry players, academics, and marketing practitioners. ITMW 2026 emphasizes the integration of digital promotion strategies, local community engagement, and sustainability-oriented tourism management.
Agenda
From Battle of The Baristas to the Special Conference — 14 to 18 October 2026, across Denpasar, Sanur, and Badung.
Day 1
Day 2
Day 2
Masterclass by Hermawan Kartajaya
Operational Excellence for Hospitality: Focus on Quality, Cost, Delivery & Service.
Day 2
Sea Turtle Conservation Release
Guided by Ida Bagus Gede Sidharta Putra, Chairman Yayasan Pembangunan Sanur.
Day 3
Day 3
Campus & Corporate Class
Marketing 7.0 for Hospitality: In the Age of AI
by Giovanni Alexander, Organization Technology Development of MCorp.
Day 3
Regent Welcoming Dinner
With I Wayan Adi Arnawa, Regent of Badung.
Dresscode: Balinese Traditional Attire atau Batik.
Day 4
Day 4
Special Conference
The Resilience of Indonesia Tourism
Day 5
Day 5
Griya Working Breakfast: Latest Inspiration from Bali
Tickets
Combo EventsBest Value
IDR 2.000K
The complete package for the ultimate experience!
- Battle of The Baristas
- Masterclass — Hermawan Kartajaya
- Campus & Corporate Class
- Exclusive Welcome Dinner
- ITMW Conference 2026
Masterclass Only
IDR 1.500K
Learn directly from Hermawan Kartajaya.
- Exclusive masterclass (Thursday, 15 October 2026, 09.00 – 17.00 WITA)
- Special Moment "Sea Turtle Conservation Release"
- Lunch & snack with tea/coffee
Conference Only
IDR 750K
The best insights & networking!
- ITMW Conference 2026 (Saturday, 17 October 2026, 08.30 – 17.30 WITA)
- Lunch & snack with tea/coffee
- Gala Dinner with Widiyanti Putri Wardhana, Minister of Tourism of The Republic of Indonesia
Class Only
IDR 500K
Technology & innovation for tourism services.
- AI Lecture Workshop (Friday, 16 October 2026, 09.00 – 12.00 WITA)
- Special access to MarkPlus AI
- Welcoming Dinner with I Wayan Adi Arnawa (Friday, 16 October 2026, 18.30 – 21.00 WITA)
Speakers
Hermawan Kartajaya
Founder and Chair of MCorp
Widiyanti Putri Wardhana
Minister of Tourism of The Republic of Indonesia
I Wayan Koster
Governor of Bali
Irman Gusman
Senator of the Republic of Indonesia, West Sumatera
I. G. N. Jaya Negara
Mayor of Denpasar
Emanuel Melkiades Laka Lena
Governor of East Nusa Tenggara
H. Syauqul Muhibbin, S.H.I
Mayor of Blitar
Muhammad Farhan
Mayor of Bandung
Rinto Wardana
Regent of Mentawai Islands
Maya Watono
President Director PT Aviasi Pariwisata Indonesia (InJourney)
Ida Bagus Agung Partha Adnyana
Chairman Bali Tourism Board
Ida Bagus Gede Sidharta Putra
Chairman Yayasan Pembangunan Sanur
Giovanni Alexander
Organization Technology Development of MCorp
Wayan Winawan
Founder & Chairman Ekosistem Hotels and Villas
Ajik Krisna
Owner Krisna Oleh-Oleh
I Putu Winastra
Chairman of ASITA Bali
Ismoyo S. Soemarlan
Chairman of Bali Villa Association
