The 2nd ITMW 2026 — Indonesia Tourism Marketing Week
Present
The 2nd ITMW 2026 — Indonesia Tourism Marketing Week

ReimaginingTourism:In a Fragmented World!

Bali, 14-18 October 2026

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AboutITMW 2026

Indonesia Tourism Marketing Week (ITMW) 2026, the second edition of MarkPlus Tourism’s flagship annual event, brings together key stakeholders across Indonesia’s tourism ecosystem to shape marketing strategies, innovation, and direction for strengthening the global competitiveness of national tourism. The event serves as a strategic forum connecting government, destination managers, industry players, academics, and marketing practitioners, with a focus on digital promotion, local community engagement, and sustainable tourism development.

Balinese dancers opening ITMW 2025
Panel session on AI in Tourism Marketing at ITMW 2025

Agenda

From Battle of The Baristas to the Special Conference — 14 to 18 October 2026, across Denpasar, Sanur, and Badung.

Day 1

  1. Battle of The Baristas: Bali Nusra

    Student Category dan Hotelier

    Ezzy Smart Resort Ballroom | Elizabeth International Denpasar, Jl. Hayam Wuruk No.199, Denpasar, Bali

Day 2

  1. Masterclass by Hermawan Kartajaya

    Operational Excellence for Hospitality: Focus on Quality, Cost, Delivery & Service.

    Griya Santrian – Santrian Art Gallery, Jl. Danau Tamblingan No. 47, Sanur, Denpasar, Bali

    Hermawan Kartajaya — Founder and Chair of MCorp

  2. Sea Turtle Conservation Release

    Guided by Ida Bagus Gede Sidharta Putra, Chairman Yayasan Pembangunan Sanur.

    Pantai Sanur, Denpasar

    Ida Bagus Gede Sidharta Putra — Chairman Yayasan Pembangunan Sanur

Day 3

  1. Campus & Corporate Class

    Marketing 7.0 for Hospitality: In the Age of AI
    by Giovanni Alexander, Organization Technology Development of MCorp.

    Elizabeth International Denpasar – Ezzy Smart Resort Ballroom, Jl. Hayam Wuruk No. 226B, Denpasar, Bali

    Giovanni Alexander — Organization Technology Development of MCorp

  2. ITMW Welcoming Dinner

    Hosted by I Gusti Ngurah Jaya Negara (Mayor of Denpasar), Ida Bagus Gede Sidharta Putra (Chairman Yayasan Pembangunan Sanur), and Hermawan Kartajaya (Founder and Chair of MCorp).
    Dresscode: Balinese Traditional Attire atau Batik.

    Beach Club Restaurant, Puri Santrian Jalan Cemara no 35, Sanur

Day 4

  1. Special Conference
    The Resilience of Indonesia Tourism

    1. Opening Remarks

      Hermawan Kartajaya, Founder & Chair of MCorp

    2. Welcoming Speech

      I Wayan Koster, Governor of Bali

    3. Special Speech

      Irman Gusman, Senator of the Republic of Indonesia, West Sumatera

    4. Keynote Speech

      Widiyanti Putri Wardhana, Minister of Tourism of the Republic of Indonesia

    5. Launching Mentawai, Soul & Surf

      Rinto Wardhana, Regent of Mentawai

    6. Launching NTT Branding

      Emanuel Melkiades Laka Lena, Governor of NTT

    7. Session Pacu Jalur Tradisional

      H. Mukhlisin, Plt. Bupati Kabupaten Kuantan Singingi

    8. Session Bandung

      Muhammad Farhan, Mayor of Bandung

    9. Best City Destination Award 2026

    10. Best Regency Destination Award 2026

    11. Coffee Break

    12. Special Session

      Christine Hutabarat, CEO of InJourney Hospitality

    13. Special Session

      I Wayan Adi Arnawa, Regent of Badung

    14. Lunch Break

    15. Breakout Session 1

      High-Spenders vs. Mass Tourists: Rethinking the Value of Modern Traveler

      • Krishna Arya

        General Manager Trip.com

      • Ida Bagus Gede Sidharta Putra

        Chairman of Sanur Development Foundation

      • Prof. Ir. Anak Agung Putu Agung Suryawan Wiranatha, M.Sc., Ph.D.

        UNUD

    16. Breakout Session 2

      Tourism Beyond Algorithm: Human, Resilient, Impactful

      • Eko Sudaryono

        Manajer Strategi Pemasaran PLN UID Bali

      • Suzy Hutomo

        Co-Founder Eco Tourism Bali

      • Wieok Susanto

        PT Natura Pesona Mandiri (Secret Garden)

    17. Panel Session

      Bali Tourism Board, PHRI, ASITA Bali, PUTRI Bali, Asosiasi Villa Bali

    18. Closing Speech

      I Gusti Ngurah Jaya Negara, Mayor of Denpasar

    19. Conference Conclusion

      Hermawan Kartajaya, Founder & Chair of MCorp

    20. Coffee Break & Networking

    Prama Sanur Beach – Wantilan Ballroom, Jl. Cemara, Sanur, Denpasar

Day 5

  1. Company Visit: Krisna Oleh-Oleh Khas Bali

    Learn from Hermawan Kartajaya (Founder and Chair of MCorp) and Ajik Krisna (Owner of Krisna Oleh-Oleh).

    Krisna Oleh-Oleh Khas Bali

    Jl. Bypass Ngurah Rai, Kuta, Kec. Kuta, Kabupaten Badung, Bali

    Ajik Krisna — Owner of Krisna Oleh-Oleh

Tickets

Save 750K

Combo Events

5 Days Pass

IDR 2.000K

The complete package for the ultimate experience!

  • Battle of The Baristas
  • Masterclass — Hermawan Kartajaya
  • Campus & Corporate Class
  • Exclusive Welcome Dinner
  • ITMW Conference 2026

Day 2

Masterclass by Hermawan Kartajaya

IDR 1.500K

Learn directly from Hermawan Kartajaya.

  • Exclusive masterclass (Thursday, 15 October 2026, 09.00 – 17.00 WITA)
  • Special Moment "Sea Turtle Conservation Release"
  • Lunch & snack with tea/coffee

Day 3

Campus & Corporate Class

IDR 500K

Technology & innovation for tourism services.

  • AI Lecture Workshop (Friday, 16 October 2026, 09.00 – 12.00 WITA)
  • Special access to MarkPlus AI
  • Welcoming Dinner with I Wayan Adi Arnawa (Friday, 16 October 2026, 18.30 – 21.00 WITA)

Day 4

Conference

IDR 750K

The best insights & networking!

  • ITMW Conference 2026 (Saturday, 17 October 2026, 08.30 – 17.30 WITA)
  • Lunch & snack with tea/coffee
  • Gala Dinner with Widiyanti Putri Wardhana, Minister of Tourism of The Republic of Indonesia

Speakers

  • Hermawan Kartajaya

    Founder and Chair of MCorp

    Hermawan Kartajaya

  • Widiyanti Putri Wardhana

    Minister of Tourism of The Republic of Indonesia

    Widiyanti Putri Wardhana

  • Irman Gusman

    Senator of the Republic of Indonesia, West Sumatera

    Irman Gusman

  • I Wayan Koster

    Governor of Bali

    I Wayan Koster

  • Emanuel Melkiades Laka Lena

    Governor of East Nusa Tenggara

    Emanuel Melkiades Laka Lena

  • I. G. N. Jaya Negara

    Mayor of Denpasar

    I. G. N. Jaya Negara

  • Muhammad Farhan

    Mayor of Bandung

    Muhammad Farhan

  • H. Syauqul Muhibbin, S.H.I

    Mayor of Blitar

    H. Syauqul Muhibbin, S.H.I

  • I Wayan Adi Arnawa

    Regent of Badung

    I Wayan Adi Arnawa

  • Rinto Wardana

    Regent of Mentawai Islands

    Rinto Wardana

  • Christine Hutabarat

    CEO of InJourney Hospitality

    Christine Hutabarat

  • Ida Bagus Agung Partha Adnyana

    Chairman Bali Tourism Board

    Ida Bagus Agung Partha Adnyana

  • Ida Bagus Gede Sidharta Putra

    Chairman Yayasan Pembangunan Sanur

    Ida Bagus Gede Sidharta Putra

  • Giovanni Alexander

    Organization Technology Development of MCorp

    Giovanni Alexander

  • Wayan Winawan

    Founder & Chairman Ekosistem Hotels and Villas

    Wayan Winawan

  • Ajik Krisna

    Owner Krisna Oleh-Oleh

    Ajik Krisna

  • I Putu Winastra

    Chairman of ASITA Bali

    I Putu Winastra

  • Tjok Oka Artha Ardhana Sukawati

    Chairman of PHRI Bali

    Tjok Oka Artha Ardhana Sukawati

  • Drs. H. Ismoyo Sumarlan

    Chairman of Bali Villa Association

    Drs. H. Ismoyo Sumarlan

  • Suzy Hutomo

    Co-Founder Eco Tourism Bali

    Suzy Hutomo

  • Prof. Ir. Anak Agung Putu Agung Suryawan Wiranatha, M.Sc., Ph.D.

    UNUD

    Prof. Ir. Anak Agung Putu Agung Suryawan Wiranatha, M.Sc., Ph.D.

  • I Gusti Agung Ayu Inda Trimafo Yudha

    Ketua DPD Putri Bali

    I Gusti Agung Ayu Inda Trimafo Yudha

  • Krishna Arya

    General Manager of Trip.com

    Krishna Arya

  • Eko Sudaryono

    Manajer Strategi Pemasaran PLN UID Bali

    Eko Sudaryono

  • Ir. Emmerson

    Kepala Dinas Kebudayaan dan Pariwisata Kabupaten Kuantan Singingi

    Ir. Emmerson

  • H. Mukhlisin

    Plt. Bupati Kabupaten Kuantan Singingi

    H. Mukhlisin

  • Wieok Susanto

    PT Natura Pesona Mandiri - (Secret Garden)

    Wieok Susanto

Gallery

Supported by

Supported by TRAC, Omniflora, Prama Sanur Beach Bali, Greenfields Professional, and Initial Coffee

Partners

Partners: PLN and Tring! by Pegadaian

Media Partners

Media Partners: Harian Disway, Disway, Bali Portal News, Tribun Bali, Berita Satu, Investor Daily Indonesia, and BTV

Strategic Partners

Strategic Partners: Elizabeth International Hotel & Business School and Ekosistem Hotels & Villas

Powered by & Organized by

Powered by MCorp, organized by Marketeers Event